Corporate branding is the practice of going beyond the products. It is the practice of using the company’s name as a product brand name. It is the attempt to use corporate brand equity to create product brand recognition. Corporate branding has a wide variety of touchpoints: logos, customer service, treatment and training of employees, packaging, advertising, stationary, and even the quality of products and services. Any means by which the general public comes into contact with a specific brand constitutes a touchpoint that can affect the perceptions of a corporate band. So how do you effectively communicate your brand?
Through image and typography, our graphic designers work with a variety of communication tools in order to convey your brand message to your audience. From humble things like gum wrappers to huge things like billboards, and even the t-shirts you wear, our graphic designers aim to inform, persuade, organize, stimulate, and attract attention to your brand.
Your brand image is more than just what the public sees, though. It starts as an internal process with your employees. Every memo, envelope, letter, employee handbook, and sign in sheet should have the same company look and feel. Inconsistency with internal confuses employees just as it does the general public.
Through graphic design, corporate brands maintain their image and communicate both internally and externally. Graphic design is a creative process that combines art with technology to communicate ideas. It communicates messages both through text and images. It can be as simple as a business card or as complex as images on a website. Together, they create a meaningful message that your target audience identifies with to produce a desired action.
If you need help with graphic design of any sort, contact us today for a free quote.