2017 Promotional Products and Their Impact
City Apparel continues to be an industry leader when it comes to creative solutions for your business or organization in custom logo’d merchandise. City originally was in the arena of just selling apparel and accessories, but early on, we understood the power of offering promotional products to our clients as well. Logo’d Apparel is still our largest category in revenue, but promotional products are a strong partnership to the products and services we offer our clients. Promotional products (which apparel often falls in this category) are being used strategically to build brand awareness, customer loyalty, employee and customer incentives, safety and years of service recognition, customer and employee gifts; and to just plain motivate your team.
Check out this quick Video on the power of promotional products!
To recap: 66% of participants claimed they could recall the brand on the promotional product they received. About half (56%) said their impression of the company improved after receiving the promotional gift. 79% would be likely to do business with the company again. Most participants (87%) kept a promotional item for longer than a year. The ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and was equal to TV and print.
Trends in promotional products for 2017:
- Technology Infused
- Eco Friendly
- High End / A Retail Feel
Our Corporate Image Consultants invest a lot of time, talent and travel in order to deliver you the best in class when it comes to apparel and promotional products. We don’t want to be an order taker, but provide our clients unique, creative and trending products and services. We understand that your brand is your business’s biggest asset and we treat it with white glove service.
Starting in 2017, City Apparel intends to provide a product spotlight each week for the whole year. To receive this monthly (yes only 1 email a month) sign up for our Newsletter or follow us on Facebook.com/CityApparel
So the next corporate event, safety award, marketing piece, customer gift you plan to purchase; drop us a line and we will provide you a comprehensive proposal jam packed with creative ideas ranging from the products, packaging, delivery and distribution of your purchase.
The team at City Apparel has the latest knowledge in corporate apparel, uniforms, promotional products, employee allowance programs, incentives and more!
www.CityApparel.net 800-422-CITY (2489) Sales@CityApparel.net