City Apparel


Corporate Apparel and Uniforms

Case Study Series: A Solution for your Uniform and Promotional Products Program for your Franchise Business


As the expert in private eCommerce stores and fulfillment programs, City Apparel wants to help franchise businesses understand what a private eCommerce store can offer their franchisees. With all the unique business rules needed to manage both purchasing and your brand integrity, private eCommerce stores can be the perfect solution for a franchise to offer their franchisees. In this series we will show you the many ways private eCommerce stores with a uniform and promotional products program fulfillment can help.

This is the story of brand ABC Franchise, Inc., a national franchise that owns and operates 150 chains covering 20 states.

The franchisees that are operated in 20 states have 3 different uniform looks for their employees. In addition to the different markets, uniforms change by job functions. So installers will be ordering different apparel than managers and the sales team.

Plus, as the season changes and differing altitudes, seasonal clothing is offered in all areas. Alternate fabrics may be available, and layering options as well. Uniform decorations vary. Every employee will have their name embroidered on their shirt or jacket but there are two types of embroidery setups; and there are differing decoration applications from silk screening, to embroidery, to PVC emblems. Promotional products and printed material (i.e. business cards and letterhead) stay the same regardless of where the franchisee is located.

How will ABC Franchise, Inc. manage this monster challenge of offering their franchisees a consistent uniform and promotional program?

ABC Franchise, Inc. calls City Apparel to the rescue!

They are skeptical that City Apparel can make this simple and efficient for all their franchisees.

City Apparel is not fazed (heck no!) They set up an online, private eCommerce store for ABC Franchise, Inc.’s franchisees. Every franchisee has a unique login when they go to ABC Franchise, Inc.’s online store.

City Apparel has organized the website by different job functions, season and promotional products category. So when Joe, a new franchisee in Fort Myers, Florida logs in he sees the black vest they need to have, the black t-shirt they can wear in warm weather and the long sleeve black button down for winter months for his installers. He sees the items already have the correct decoration needed for the job type and location. The shopping cart is ready to go since his name, location and payment method are already loaded into the system at login. When Chad, a sales rep at the same franchisee location logs in he sees only the shirt, tie and pants he is required to wear. Plus he’s able to order some cools swag as giveaways for his upcoming sales calls. Up in Michigan, Matthew, another new franchisee, is ordering his vest and shirt for his manager as well as new business cards and letterhead. The ordering process is simple because he sees only the products he needs for his grand opening.

And so it goes throughout the ABC Franchise Inc. chains: Information, easy ordering and reporting management needs are met. Simplicity franchisees want. Long are the days of approving artwork, haggling on price and wondering when you order will come in? Our eCommerce technology offers simplicity in a corporate identity and promotional products program. Leaving everyone free to focus on growing their business.

City Apparel services clients nationwide, so call today for a free estimate on the services we offer. To learn more about our eCommerce technology visit


800-422-CITY (2489)