Distributor City Apparel, Inc. has launched a division, City PPE Supply, and new organizational strategy which reflect the Findlay, Ohio-based company’s vision to radically elevate brands, connect people. As part of the launch, City Apparel has added to their team.
Despite the pandemic, which negatively impacted much of the promotional and uniform industries, City Apparel, Inc. managed to navigate 2020 with enormous success, tripling their revenue year-over-year. And making 2020 a benchmark year in social impact with monetary, goods and services donations exceeding $100,000.
Faced with the inevitable economic downturn the COVID-19 pandemic, Andrea Kramer, President of City Apparel says, “On Friday March 13th, Gov DeWine announced the closure of the State of Ohio the following Monday. On Saturday I had flashes of losing my life’s work and our employees. On Sunday I decided to “fight for our lives” and was determined to serve our existing customers that were frontline workers. Within days we went from PPE via unforms to PPE in all things ranging from masks, gowns, gloves, sanitizers…. you name it! It has been an incredible journey developing stronger relationships and new partnerships in our supply chain. All is possible when you have the right team, right partners, tenacity, innovation, and a whole lot of grit. Teamwork made the dream work!”
As things begin to return to normal, the need for promotional products will increase, but City Apparel found creative ways to still engage their clients’ employees during quarantine, remote work, and virtual events. City Apparel member Hilary Orians says, “The COVID-19 pandemic has definitely transformed the way promotional marketing has been used. The days of tradeshows and special events was a thing of the past in 2020. Many companies transferred that marketing budget into work from home kits, thank you gifts and additional allowances on uniform programs.”
One creative take on engaging remote working employees was a ‘Watch from Home’ kit sent out before a virtual training event. Orians said, “This kit included a tumbler, as well as custom socks. Something to make the trainee feel comfortable and welcomed for their training.”
City PPE Supply has added a new team member and business practice to the group. “A majority of the business for City PPE Supply is coming through public bids managed by co-ops, procurement groups and government units,” says Kristen Wilson, new hire for City PPE Supply. The addition of bidding to the City business strategy has opened long-term contracts and master agreements, securing a solid future for City PPE Supply.
Speaking further on the outlook of City PPE Supply, Wilson adds, “Business had to pivot in 2020, a lot of them are discussing tapering off their PPE business or whatever avenue they took as they survived the pandemic but keeping PPE and occupational safety equipment as part of the portfolio with City Apparel just makes sense. We are now a complete solution to all workwear needs, from the factory line worker with a personalized uniform to the school district needing sanitizer for return to on-site learning or the water department employee who needs filtered respirators- we offer everything needed for the job within any industry.”
Keep an eye out for the exciting things City Apparel has planned for 2021 as they continue to expand their business and social impact within the communities they serve.
To contact newly hired Kristen Wilson, reach her at firstname.lastname@example.org or 419-434-1155. And for any promotional products or uniform needs feel free to reach out to Hilary Orians at email@example.com or 419-434-1157.